This project asked for us to take a slogan, well known or not and create a poster from it.
The slogan I chose is from 7UP.
"In the late 1960s, 7UP began referring to themselves as the Uncola in attempt to compete with Coca-Cola. This identity separated the brand from its peers and firmly established 7UP as a great alternative to its more “corporate” competition. From about 1969-1973, they experimented with colourful, almost psychedelic ads." - Tedium.co
The slogan I chose is from 7UP.
"In the late 1960s, 7UP began referring to themselves as the Uncola in attempt to compete with Coca-Cola. This identity separated the brand from its peers and firmly established 7UP as a great alternative to its more “corporate” competition. From about 1969-1973, they experimented with colourful, almost psychedelic ads." - Tedium.co
The Moodboard
A 3-D version of the poster was also part of the final presentation. I decided to play with shadow to create repetition of the "Ola" part of my poster. I think it was quite successful.
